NFT : 101
Concept exhibition and identity design for The Design Museum in London, that aims to teach the population all things NFT.
The identity takes inspiration from the digital pixel, using RGB to build a strong foundation for the exhibition. Not only does the naming reflect a beginners topic, but it also relates to code, which NFT’s are in their true form on the blockchain.
ASCII art was created to abstract recognisable NFT collections, further communicating what NFT’s are all about. The identity expands across many areas, from interactive filters to merchandise, all which are cohesive and consistent.
