Subbed VS Dubbed
A response to the D&AD New Blood Awards brief set by Netflix to design a campaign that promotes the UK population to engage with more of the non-English content Netflix has to offer. 
I tapped into the natural desire to pick sides and used it to drive conversation around Netflix’s non-English titles. 
This dialogue sparks a nationwide debate surrounding personal opinions on consuming non-English content either by Subbed or Dubbed viewing, increasing its engagement whilst encouraging the nation to get lost in translation. 
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